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1+1+1

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The 1/1/1 Model

The idea behind salesforce.com’s1/1/1 model is to harness the power of a company’s resources, such as the intellectual wealth of its employees, technology or products and financial resources to improve communities and promote compassionate capitalism. When all three elements are deployed together, companies can ensure a dedicated focus and greater impact on the nonprofits and causes whose missions they’re trying to empower.

Using the 1/1/1 model, salesforce.com has given:

  • 1% Time: Salesforce.com employees are awarded 6 paid days of volunteer time to use over the course of a year. To date, 178,000 hours have been donated by employees.
  • 1% Product: The Salesforce.com Foundation facilitates the donation and discount of Salesforce CRM licenses to nonprofits helping them to increase their operating effectiveness and focus more resources on their core mission. 8,000 nonprofits in 70 countries are benefiting from these licenses today.
  • 1% Equity: Using 1% of founding stock to offer grants focused on technology innovation in nonprofits and youth development programs, salesforce.com has given nearly $20 million in grants to qualified nonprofits.”

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